7. Give it a name
Give your mood board a creative name, one that summarizes your mood board in one or two words maximum. Not only will it succinctly describe your mood board’s vibe, but it’s also nice to reference once you’ve built a portfolio of many mood boards, and are using them to pitch… For example, I named this mood board “Linear” because the crisp patterns, bagginess, illustrative outlines, and overall angsty-sulky way it made me feel seemed to fit with the name. I can just use this name (instead of a looooooong, unnecessary description) when referring to a specific mood board for simplicity when dealing with investors or other contributors to the project – nice and easy!
8. Colour Tip
Colour evokes mood and emotion, and really tells you what the tone of a fashion piece is. You can give yourself a headstart on how your line will affect a room’s atmosphere by colour forecasting using the Pantone Reference Book (click here see our exciting blog post about why every fashion professional needs one of these!). Add in the colour reference number and try to limit colour variations in a style to 1 or 2 – this will make your design and production process later much easier!
9. Start with Why
Beyond personal or financial fulfillment, you must have a reason behind the creation of a fashion line in order to succeed in the business. Is your product solving a problem? Can you visually illustrate how your product is solving this problem? Do you have a niche market? Can you bring something to that table that is so unique, it can’t be easily duplicated and mass-produced by competitors?What sets you apart of the rest? No matter where you are in the process of creating a mood board, you must be able to answer the one-word question of: “why?”
10. One size does not fit all
This isn’t a one-and-done type of deal – you can have as many mood boards as your heart desires… in fact, the more the better! Some fashion designers choose to make a mood board for each individual design piece to work through product development, while others choose to put all of their season’s styles onto one mood board. There is no “wrong” way of doing this – choose whichever best suits your tastes and needs, and let your creativity flow!
11. Make Every Detail Count
Make sure there is a reason behind every image, a portion of text, or fabric swatch. Don’t add it in simply because you like it – that’s what image dumping is for! If you can fine tune and add details such as the trims or embellishments, even better! Actually curating your mood board is for fine-tuning the idea and picking which elements represent it best. You should be able to fully describe why you’ve included each and every portion in the particular mood board.
And finally… perhaps the most important one….
12. The Time Is Now
Don’t wait for inspiration to hit… go out and find it! I myself sometimes have ideas that float through my head, and I think, “it’s too random, too incomplete to do anything with; I’ll wait until it’s a bit more developed.” No!!!! This is exactly what a mood board is for – if you already had the end result, you wouldn’t need a mood board. Creating a mood board helps to propel the idea and begin it get it into a tangible form, even if you don’t know what the end product or design will be. No matter what stage your project is in, it will benefit from creating a mood board!
What sorts of unique elements have you used in your mood boards? Do you have any inspiring stories or experiences with creating or pitching using a mood board? We’d love to hear!











